Automechanica exhibition stand

Graphic Recording for the Automotive Industry
Automechanica exhibition stand

Zielbild mit Wertschöpfungskette und Customer Journey

Eine Gruppe Teilnehmer sammelt sich vor dem Graphic Recording für ein Gruppenfoto

Berner at the Automechanika 2016

In 2016, Berner was represented at the leading international trade fair for the automotive industry, presenting the latest product highlights and service solutions in Hall 11 at Stand C05.

The graphic recording

A large visualization measuring 1.5 x 5 metres was created on the stand. The eye-catcher triggered a “WOW” effect for many visitors and encouraged them to enter the stand area. The image made it easy to explain the products and solutions to customers and provided an opportunity to start a conversation with them. “Where do you recognize yourself in the picture?” “How can we make our products and services even better?” “What are the future challenges for which you would like to see solutions?” The ideas of the stand personnel or visitor feedback were drawn live on the picture. During and after the event, the image was used for further communication (e.g. Facebook).

Customer testimonial

“Numerous customers have already visited our Berner stand and obtained comprehensive information about products and service solutions. A complete success so far! Highlight: A draughtsman visualizes the wishes and opinions of our customers live on site

Customer:

Berner Germany GmbH

How can BUSINESS as VISUAL help you?

Hier finden Sie alles über Graphic Recording: Berlin, Germany-wide & internationally allgemein oder hier konkret über Graphic Recording for the Automotive Industry.

If you need help communicating complex issues in a clear and easy-to-understand way, you can here find out more about vision, strategy, and target images.

Or would you like to learn how to visualize content yourself? Here you can find out more about training opportunities and my book on visualization.

In the download shop, you will find PowerPoint presentations, templates, and workshop posters with metaphorical images.