Graphic Recording: Berlin, Germany-wide & internationally
Corporate values in hotel operations

Bierwirth and Kluth – Corporate values

Bierwith und Kluth operates several hotels. A period of growth was an opportunity to reflect on the company values together with the employees at the various locations.

The Graphic Recordings

The first step was to develop a set of values for the entire company in a workshop with Eva Brand. On this basis, an individual mission statement was developed for each hotel in the company. Who are we and what defines us as a hotel? The visualizations show how, despite differences in design, atmosphere, target groups and regional characteristics, the same values are expressed.

Client:

Dr. Eva Brand – Seminars and consulting

Customer testimonial

“Today, employees of the Courtyard by Marriott Vienna Prater/Messe have created the basis for the coming years of the hotel and defined the hotel profile as well as the implementation of the B&K corporate values. With the help of Dr. Eva Brandt and Christian Ridder, we have completely re-perceived and captured ourselves and our surroundings .”